After conducting a screener survey with a representative sample of 5-8 diverse users, who frequently order fast food for themselves and their families, I used the results to clearly define their collective pain points. Based on the challenges identified in the users' answers, I was able to conclude that users had difficulty ordering food via apps or mobile websites, and many of them preferred to order in person or over the phone. In addition, many of them expressed that they didn't have any interest in downloading another application to their device, especially if the app didn't provide any additional features to incentivize their engagement. To fix this problem and create a more user-friendly experience, I set out to develop a prototype where users can easily place orders from their devices, in addition to receiving incentives to use the application again. After creating digital wireframes, and a low-fidelity prototype, I conducted a usability study to help me understand the effectiveness of my product's UI, in addition to understanding the overall user experience. By using the data from my usability study, I was able to reiterate my designs and create mockups that can assist users with ordering food.

~Price - As food prices continued to climb, users told me they considered cost when choosing a fast food meal for their families. To appeal to as many customers as possible, I priced the items on my app so that most people could afford them. The app is designed for fast food and not high-end dining.

~Heatlth - Users had difficulty finding food products that met their dietary restrictions and healthy eating habits. I wanted to provide users with a way to customize the products they found. I wanted the app to include buttons, drop downs, and toggles equipped to customize the product to the users’ needs.

~Usability - The users said that they found most food apps difficult to navigate and that the space they took up was disproportionate to their usefulness. Many said that they’d prefer to order in person, while some mentioned wanting an app with a simple interface. This app needed to be easy to navigate and read, as well as take up limited storage.

~Device Storage - The users said that downloading food apps took up too much storage on their devices. They didn’t want to download an app if they weren’t going to order from it on a frequent basis. As an incentive to download the app, they wanted the ability to earn rewards so that using the app is justified.

Devyn Stacy represents the busy adult who wants to find something to eat after a long day of work. Devyn can also represent a parent with a child who is a “picky eater” and needs food customization.

The purpose of my journey map was to empathize with the users before, during, and after using this product, by assuming how they would feel in certain scenarios. Stating these hypothetical issues allowed me to ideate possible solutions for each frustration.