Eva Aranda - Digital Content Creator and Marketer

Passionate and results-driven Digital Marketer with a proven track record of developing and implementing successful digital marketing strategies. Seeking an opportunity to leverage my skills in SEO, social media marketing, email campaigns, and content creation to drive brand awareness, increase online traffic, and generate leads for a dynamic organization.

SUMMARY

Digital Designer, Strategist, and Marketer with over 10 years of experience delivering comprehensive digital marketing solutions to small and medium-sized businesses.  Providing clients with responsive websites, digital and social media campaigns, paid Facebook/Instagram campaigns, and content marketing. Responsible for the overall quality assurance of services provided. I am a proactive digital marketing professional who consumes digital content daily to educate myself and research content continually. I am also pursuing continuing education by earning Digital Marketing and Strategy certifications. I love website and search engine optimization, and I love teaching about digital marketing as well.

SKILLS

  • Responsive website design and site optimization

  • Mobile application design

  • Content creation (Graphic content, content writing, copywriting)

  • Content Marketing (B2B, PPC, Sponsored Ads)

  • Project Management

  • Social media management

  • Website management

  • Cross-team collaboration

  • Solid oral and written communication

SOFTWARE

  • Digital Marketing - Google Ads, Google Business, Meta Business Suite 

  • Design software - Adobe XD, Adobe Express, Adobe AfterEffects, Figma, Canva, PicMonkey

  • Coding/Programming - Visual Studio Code, Sketch, React, Bootstrap, Sketch

  • Web Builders - Squarespace, WordPress, GoDaddy

  • Film Editing Software - Wondershare Filmora 12, iMovie, Adobe Premiere, Adobe AfterEffects

  • CRM - Hootsuite Marketing Hub, MailChimp, Salesforce, HubSpot 

  • Administrative/Office - Microsoft Office (including Teams), Google Workspace, Outlook, Dropbox, Slack, QuickBooks, Zoom, Jira, Adobe Workfront, Expensify, Coupa

LANGUAGE(S)

  • English

  • Spanish

EXPERIENCE

Eva Aranda Design - Oklahoma City, Oklahoma — Freelance Web Designer, Digital Strategist, & Digital Marketer

JUNE 2020 - Current

    • Schedule and facilitate meetings with clients

    • Invoice and collect payment for services

    • Client account management

    • Responsive website design

    • Mobile application design

    • Graphic design (Digital & print)

    • Copy-write (Email content, blog posts, social media captions, press releases)

    • Website optimization

    • Search engine marketing (Pay-per-click advertising, Google Ads, Yahoo)

    • Social media advertising

    • Print advertising (magazine advertisement and merch design/printing)

    • Account Management & Consulting - Microsoft Excel, Google Suite, Zoom, PayPal Business, Jira

    • Digital Content Creation - SquareSpace, Adobe XD, Adobe Express, Canva, PicMonkey, Google Docs, Mailchimp

    • Digital Marketing - Google Ads, Meta Business Suite, Google Business

Life.Church - Edmond, Oklahoma — Production Designer, Film Producer

OCTOBER 2017 - JUNE 2020

    • Managed day-to-day operation as it related to the projects assigned to me

      • Budgeting

      • Scheduling

      • Personell management (volunteers & interns)

    • Developed and implemented production strategies to ensure efficient and timely completion of projects

    • Coordinated with other departments to ensure smooth integration of all production operations

    • Scheduled and facilitated pre-production and post-mortem meetings with Creative team to ensure projects were completed efficiently

    • Responsible for collecting talent’s tax documents and release forms

    • Responsible for procurement and management of props, wardrobe, craft service food, and hair/makeup for all projects

      • Maintained onset prop room and offset prop storage

    • Managed a team of up to 20 people (on set) to ensure successful execution of all production activities

    • Served as a direct report to Summer Interns and year-round Production volunteers

    • Negotiated contracts, maintained relationships with vendors, and ensured delivery of materials on time

    • Designed look-books, creative briefs, and mood boards for projects during pre-production

    • Created copy-write to pair with uploaded images for the Life.Church Media team’s Facebook & Instagram pages

    • Scheduled social media posts on Hootesuite

    • Created content for casting calls and events

    • Scheduled “social media takeovers” with various team members

    • Promoted socia media posts for special events and casting calls

    • Celtx (Scheduling & script editing)

    • Office/Administrative - Excel, Microsoft Office, Slack, 15andFive, Develop.me, Coupa, Adobe Acrobat, Docusign

    • Creative - PicMonkey, Canva, iMovie, MailChimp, Hootesuite, Google

    • Expenses/Invoicing - Coupa

Life.Church - Edmond, Oklahoma — Accounts Payable, Expense Coordinator

FEBRUARY 2015 - OCTOBER 2017

    • Processed and paid invoices for 35+ campuses

      • Paid via check, corporate credit card, ACH bank drafts, and wires

    • Coded expense reports for Purchasing, Construction, IT, and Finance

    • Reconciled and uploaded reports into general ledger

    • Communicated with vendors, staff, and stakeholders to ensure accuracy of accounts

    • Provided internal and external communication regarding invoices, expense coding, benevolence, and policy.

    • Created Finance’s eLearning videos for internal use

    • Regularly updated policy to remain in compliance with the IRS.

    • Audited over 500+ weekly expense transactions

    • Reconciled expense transactions and uploaded journal entries into general ledger

    • Sent out weekly communication to remind staff to code their expense report

    • Approved expense reports to be reconciled and uploaded

    • Communicated with leadership to ensure staff understood purchasing card requirements

    • Conducted expense coding training sessions (via Zoom and in-person)

    • Helped implement a new expense software

      • Research

      • Usability Study

      • Training Staff

    • Regularly communicated new policy and procedures at staff meetings

    • Helped train interns and volunteers to use expense software

    • Helped plan team building and operational staff events

    • Designed the Finance team’s internal web page for the staff portal

    • Office/Administrative - Excel, Microsoft Office, Slack, 15andFive, Develop.me, Adobe Acrobat, Docusign, Desk.com (Salesforce), Basecamp

    • Creative - PicMonkey, Canva

    • Expenses/Invoicing - Coupa, Microsoft Dynamics SL, Microsoft Excel

Anything But Square, Oklahoma City, Oklahoma — Digital Design Accounts Manager

FEBRUARY 2014 - JUNE 2020

    • Researched different digital channels to promote small businesses

    • Conducted competitive analysis

    • Joined online communities to network and research new strategies

    • Communicated digital strategies with clients and web designer

    • Created social media and online campaigns

    • Managed and promoted social media accounts for AnythingButSquare and clients

    • Scheduled meetings with client and web designer

    • Created and managed client contracts and payment information

    • Scheduled photo shoots for AnythingButSquare and clients

    • Point of contact for company

    • Office/Administrative - Excel, Microsoft Office, S, Adobe Acrobat, Docusign

    • Digital Marketing - Facebook ads, print ads, Google Ads

    • Creative - PicMonkey, Canva

    • Expenses/Invoicing - QuickBooks, PayPal

EDUCATION

University of Central Oklahoma - Edmond, Oklahoma — BA Psychology

JANUARY 2001 - JUNE 2006

Edmond North High School - Edmond, Oklahoma — High School Diploma

AUGUST 1997 - MAY 2000

CERTIFICATIONS/SPECIALIZATIONS

Google Professional Training Program through Coursera - UX UI Design Specialization

NOVEMBER 2021 - AUGUST 2023

Meta for Education through Coursera - Intro to Front-end Development Certification

FEBRUARY 2024 - MARCH 2024

Digital Marketing Institute through Coursera - Digital Strategy & Business Opportunity Certification -

MARCH 2024 - APRIL 2024

REFERENCES